I would say this is a paradox. (A tenet or proposition contrary to received opinion; an assertion or sentiment seemingly contradictory, or opposed to common sense; that which in appearance or terms is absurd, but yet may be true in fact.) Hmm..many of you would surely agree with me on the ‘kind of paradox' that I am talking about. Well this is about the new social forum Google+ and its ubiquitous features!
Hmm..again! Newspapers in India have been guarded with the way they would like to view Google's foray ‘again' into the social networking scene. This isnâ€™t surprising given the psyche of the Indian media. They dither, they drool, they hedge but are never firm on their views. Why is it so scary for them to call a spade a spade I am not sure. But then some say itâ€™s too early to call a spade a spade! Itâ€™s been just two weeks that Google+ launched flamboyantly its new features, challenging the other social networking site Facebook! Facebook responded by hurriedly making changes to many of its features and applications overnight.
Now what can you say of a giant taking on the Goliath! Google has been on the IT map for over 16 years and has entrenched its roots deep into the psyche of every being associated with the internet. A giant that leaped into the social networking scene with hopes of cashing in on the vast number of people resources and their ideas that Facebook has. It did so in the past with the launching of ‘Picasa ultimatum' that wasnâ€™t as successful as it disappointed its users who didn't want to share their photos, hence stopped them from signing up. Facebook has not put such stoppers at all. In fact it has agreed to play to the hilt offering its users to change their privacy settings anytime and every time they felt the need to do so.
Mark Zuckerberg's strategy to outwit the giant the moment it made its intentions clear drew a sigh of admirable gasps from its users. I leapt with joy the moment I saw the posting on my wall that I could now view, chat and speak to my friends for free just as we do in Skype! This sent a clear signal to Google that Mark was inching closer to its arch rival Microsoft by settling for a Facebook Skype tie-up. Some say that Mark's trying to play the role of king maker between the two, but as users what could be more exciting than be loaded with free gifts as a result of the fight.
Some say Facebook can never be what Microsoft or Google really is. I say does it matter? In this world of dog-eat-dog, big businesses need to depend on the smaller ones to reign supreme. We all know that Google gets its revenue through Adsense while Microsoft through its software and Google have reigned supreme as an advertising mogul but Facebook has shown its mettle by opening its pages for a far superior platform of advertising. Reason for this is the profiling of its users. Facebook has taken the masses by storm.
In reality it is Google that needs the services of Facebook or come up with an equally powerful social networking platform that can attract the advertisers through its own version of ‘profiling'. Can it do that? Will Google stand up to the pressures of the wily Facebook? Only time can tell. But Google is aware that Facebook lacks the enterprise appeal, as it has no software or utility value as such. It is now a wait, watch and reap time for us users while the giants battle it out.